Turn Data Silos into Actionable Business Insights

SaaS Transformation
SaaS Transformation
SaaS Transformation

Published on

Apr 9, 2025

Vinod SP

5 minute

Published on

Apr 9, 2025

Vinod SP

5 minute

Jyotish Bora, platform Architect outlines a significant customer success story for DataGOL demonstrating how self-service AI powered business agility platform transformed a customer's complex and siloed data environments into actionable business insights. The Healthcare SaaS company struggled with disconnected data systems, high operational costs, and poor data quality, hindering their ability to leverage data for meaningful insights and AI initiatives. 



DataGOL addressed these challenges through a bottom-up approach, leveraging Airbyte for data ingestion, AI-powered data cataloging and enrichment, and self-service BI tools. The implementation resulted in reduced pipeline development time, empowered business analysts with trusted data, improved decision-making for operational teams, enhanced executive oversight, and significant cost savings. 

Key takeaways from the discussions are:

  1. The Customer's Data Challenges:
  • Complex and Siloed Data: The customer had over 10 years of critical business data scattered across multiple systems, including Netsuite, Salesforce, HubSpot, internal databases, and third-party vendors. So their data environment had become such a complex mess of disconnected systems that they were struggling to extract any meaningful insights out of them.

  • High Operational Costs: Teams were spending significant time and resources manually reconciling information across disparate systems.

  • Poor Data Quality: Persistent data quality issues eroded trust in the data, hindering meaningful decision-making.

  • Failed Previous AI Attempts: Lack of foundational data readiness prevented previous AI initiatives from delivering expected results.

2. DataGOL Solution and Approach:
  • Bottom-Up Transformation: The approach focused on building a strong data foundation, starting with data ingestion to solve for disconnected systems.

  • Leveraging Airbyte for Data Ingestion: Platform utilized the open-source Airbyte platform for its extensive connector ecosystem.

  • AI-Powered Custom Connector Development: For legacy and custom systems without pre-built connectors from Airbyte, DataGOL used their platform GenAI capabilities to rapidly develop connectors in a day or two.

  • Sophisticated Data Pipeline Orchestration: The platform provided the customer with the ability to ingest raw data flexibly and gain comprehensive observability into their data flows, including health, status, performance, and data freshness.

  • AI-Powered Data Cataloging and Enrichment: The platform automatically discovered schemas, identified relationships, and added business context, classification, and enhanced metadata to make the data more cohesive and meaningful for AI to deliver business value.

  • Advanced Schema Change Detection: The system automatically identified structural changes in source systems, preventing potential disruptions to downstream processes.

  • Templated Pipelines and Data Modeling: Streamlined data management through template-based pipelines that automatically ingested, identified relationships, and enhanced data for BI layer data models.

  • Bronze, Silver, and Gold Data Quality Tiers: Establishing data quality tiers to develop business-ready models for various use cases.

  • Native Data Versioning and Historical Analysis: Enabling point-in-time data snapshots and historical analysis for auditing and compliance, particularly benefiting the finance department.

  • Self-Service BI Layer: Empowering business users to instantly create workbooks and dashboards from curated data models.

DataGOL Copilot
3. Business Impact and Results:
  • Reduced Pipeline Development Time: Significant reduction in the time spent by the data engineering team on data ingestion and quality issues.

  • Empowered Business Analysts: Gained access to trusted and up-to-date data, enabling the creation of actionable insights and reliable cross-functional analytics.

  • Improved Operational Decision-Making: Operational teams could make decisions with greater confidence due to the improved data quality and reduced data-related disputes.

  • Data Lineage and Transparency: Built-in data lineage provided clear visibility into the data flow from source to business layer.

  • Actionable Insights for  Strategic Decision-Making: Executives gained a complete view of their business, leading to better strategic decisions.

Conclusion

By focusing on building a robust data foundation through intelligent data ingestion, cataloging, and governance, DataGOL enabled their customer to move from a state of data chaos to one of actionable insights and informed decision-making. The significant business impact, including cost savings and improved operational efficiency, underscores the value proposition of DataGOL and the importance of a holistic and iterative approach to achieving data readiness for AI. 

Contact us for guidance on transforming your business with DataGOL. We look forward to working with you and helping you succeed.


FAQs

1. What were the primary data challenges faced by DataGOL's customer before using their platform? 

The customer had accumulated over ten years of critical business data scattered across numerous disconnected systems such as NetSuite, Salesforce, HubSpot, internal databases, and various third-party vendors. This siloed data architecture led to difficulties in extracting meaningful insights, high operational costs due to manual reconciliation, and persistent data quality issues that hindered trust in the data for decision-making. Consequently, previous attempts to implement AI solutions had failed due to the lack of a solid data foundation.

2. How does DataGOL's platform address the challenge of disparate data sources? 

DataGOL utilizes Airbyte, an open-source data integration platform with over 500 pre-built connectors, to ingest data from a wide range of sources. For legacy systems or those with custom APIs lacking existing connectors, DataGOL leverages its GenAI capabilities to rapidly develop custom connectors, often within a day or two. This allows for the consolidation of data from all the customer's relevant systems into their data warehouse.

3. Can you explain the different layers of DataGOL's business agility platform? 

DataGOL's platform consists of three integrated layers. The first is data ingestion and orchestration, responsible for bringing customer data into their warehouse. The second layer focuses on cataloging, metadata management, data classification, and enrichment, which adds business context to the data, making it business-ready. Finally, the third layer provides self-serving AI-augmented analytics and dashboarding for business intelligence, enabling users to derive insights and create visualizations.

4. How does DataGOL tackle the problem of poor data quality and inconsistent data schemas?

DataGOL's platform features auto schema discovery capabilities that provide a visual understanding of the entire data ecosystem, detecting data types, missing relationships, and potential relationship keys. Furthermore, their AI-powered data cataloging engine enables thorough cataloging and enrichment by adding business context, classification, and enhanced metadata. Advanced schema change detection identifies structural changes in source systems before they impact downstream processes, ensuring data reliability. The implementation of template-based pipelines automates ingestion, identifies relationships, and enhances data for creating business-ready models with defined quality tiers (bronze, silver, gold).

5. What role does AI play in DataGOL's platform and the solution provided to their customer?

AI is a fundamental component of DataGOL's platform. It powers the rapid development of custom data connectors for unique systems. The AI-powered data cataloging engine is used for metadata enrichment and data classification, adding crucial business context. Additionally, AI augments the analytics and dashboarding layer, enabling more sophisticated insights. The overall goal is to make data "AI-ready" and facilitate the development and deployment of reliable AI-driven solutions for business value.

6. What were some of the key business impacts experienced by DataGOL's customer after implementing the platform?

Within a month of implementation, the customer experienced significant positive impacts. Their data engineering team saw a reduction in pipeline development time. Business analysts gained access to trusted, up-to-date data for creating powerful dashboards and cross-functional insights. Operational teams could make more confident decisions with fewer data disputes. Data lineage provided transparency, and executives could make strategic decisions based on a complete business view, leading to increased operational efficiency and cost savings. The platform also enabled historical data analysis for auditing and compliance.

7. What is the significance of "data readiness for AI" as highlighted in the discussion?

The discussion emphasizes that for AI initiatives to be successful and deliver meaningful outcomes, a strong foundation of clean, well-integrated, and contextually rich data is essential. "Data readiness for AI" is not a one-time task but an ongoing process that requires a holistic approach to data management. Without this foundation, even the most advanced AI algorithms will struggle to produce reliable results, as evidenced by the customer's previous failed AI attempts.

8. What was a key lesson learned during DataGOL's engagement with their customer?

A major takeaway was the recognition that preparing data for AI is not a singular event but a continuous, iterative process. DataGOL's platform was designed to support this ongoing refinement and enhancement of data, empowering the customer to adapt to evolving requirements and future use cases, ensuring sustained value from their data assets.

DataGOL Revolutionizes Healthcare Data Management
Problem

Inefficient data procession across 20 different sources, lack of automated workflows and difficulty in providing actionable insights to business stakeholders and customers

DataGOL Revolutionizes Healthcare Data Management
Problem

Inefficient data procession across 20 different sources, lack of automated workflows and difficulty in providing actionable insights to business stakeholders and customers

DataGOL Revolutionizes Healthcare Data Management
Problem

Inefficient data procession across 20 different sources, lack of automated workflows and difficulty in providing actionable insights to business stakeholders and customers

DataGOL Revolutionizes Healthcare Data Management
Problem

Inefficient data procession across 20 different sources, lack of automated workflows and difficulty in providing actionable insights to business stakeholders and customers

Author

Vinod SP

Seasoned Data and Product leader with over 20 years of experience in launching and scaling global products for enterprises and SaaS start-ups. With a strong focus on Data Intelligence and Customer Experience platforms, driving innovation and growth in complex, high-impact environments